About Decode

For the serious style lover, achieving a precise look can involve sourcing a combination of items from a range of labels, often from across the world. How simple it would be then if the cream of international casual ready-to-wear were available to browse in one place. Decode, the new concept store from Fifty One East, is set out to offer exactly that, making everyone’s individual ‘code’ of dress easier to decipher and interchange, bringing a wealth of global brands to one generously sized 635 sqm space. These are not just any brands, however. From sportswear to designer denim and from vintage-inspired womenswear to edgy unisex apparel, Decode has it all and invites you to explore in style.

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