Doha, Qatar: 12 May, 2013 – Lagoona Mall, Qatar’s 5-star lifestyle destination, and Fifty One East, the premium luxury retail chain in Qatar, recently hosted HH the Emir’s Cup Trophy amidst showers of cheers and excitement. The trophy was showcased at Fifty One East’s outlet on the occasion of the football championship which is set to take Qatar by storm. Fifty One East and Sony are sponsors of HH the Emir’s Cup for the third year running.

HH the Emir’s Cup is Qatar’s most prestigious football championship bringing together some of the best local teams to battle it out for the coveted title.

This year marks the 41st edition of the tournament with 18 participating teams putting forth their best talents and performance on the pitch to seize the most sought-out Cup of all.

A representative of Fifty One East said: “All eyes are now geared towards this trophy which will crown the efforts of the team who will battle the hardest to bag the winning title. We’re truly honored to have had the opportunity to welcome the Cup in our showroom and to give fans the chance to strongly engage with the overall experience in anticipation of the big game.”

Moreover, fanzones will be set up in Al Wakrah Park (Marah Land) on the 16th and 17th of May between 3.00 pm and 10.00 am featuring competition in Foosball, Shoot-out and Playstation as well. Fanzones will include special sections for kids.
Additionally, Fifty One East will have special Emir Cup offers on its Sony products. Tickets for HH the Emir’s Cup are available at all Fifty One East outlets located in Al Maha centre, City Centre Doha and Lagoona Mall.